Tabloid vs Broadsheet
The Daily Mirror tabloid - https://www.mirror.co.uk/sport/football/news/breaking-gareth-southgate-dislocates-shoulder-12754689
The Telegraph broadsheet - https://www.telegraph.co.uk/world-cup/2018/06/20/gareth-southgate-dislocates-shoulder-england-manager-suffers/
Mirror Headline - Gareth Southgate dislocates shoulder while out running ahead of
England's World Cup 2018 clash vs Panama
Telegraph Headline - Gareth Southgate dislocates shoulder as England manager suffers one of
most bizarre World Cup injuries ever
There isn’t much difference between each headline. Both
state the fact that England manager Gareth Southgate dislocates his shoulder. The
mirror headline adds slightly more detail by explaining how he broke his arm
whereas the Telegraph states it as “one of most bizarre World Cup injuries ever”.
Both headlines sound interesting enough for the audience to want to read on.
In the Telegraph, underneath the headline, there is an image
of Gareth Southgate smiling at a recent press conference whilst wearing a sling
as a result of the dislocated shoulder. Whereas in the Mirror article there are
links to four videos regarding Gareth Southgate and the England squad, however
none of the videos are related to the headline. There are links to social media
accounts on the videos whereas on the Telegraph, the stand-alone image of the
England manager doesn’t have any links to social media but just the credit for
the image.
When reading the article, I noticed that the Telegraph presented
the story in a much more formal manner, they used statistics regarding the
England team and key information on the story. I felt the Mirror article was
less formal. In the second line of the article it says, “Southgate last night
joked he will have to tone down his goal celebrations in future”. This makes
the audience feel more comfortable when reading the article. It makes the
audience see Gareth Southgate as a person and not just the England manager.
The physical structure of the article is very different for
each newspaper article. The Mirror presents the story in many paragraphs with
one or two sentences for each paragraph. Whilst, the Telegraph uses less paragraph,
but each paragraph is more detailed. The Mirror appeals to the C2DE category of
the nation, this mean the language used in the article may not be as detailed and
resort to the humorous side of situations. The Telegraphs language is different.
They particularly use more sophisticated language techniques and wouldn’t use
humour as often as the Mirror because the Telegraph appeals to the ABC1 category
of people in Britain.
