Thursday, 25 January 2018

P1 - Trinity Mirror vs News Corp


Trinity Mirror

  • Audience reach
  • News, subsidiaries it owns to demonstrate global reach
  • Structure of the group


Trinity mirror is a massive conglomerate that owns a range of subsidiaries. Simon Fox is the CEO of Trinity Mirror

The audience reach of the mirror group is the UK as the majority of the news in the papers and on the websites is UK based.

They own 240 regional, local and national newspapers. The People, Western Mail and the Sunday Mail are examples of their national papers. Some examples of regional papers include Liverpool Echo, Manchester Evening News and the Metro. Local newspapers include Bootle Times, Crosby Herald and the Anfield & Walton Star. Their revenue in 2014 was £636.3 million.


Different newspapers have different political persuasion. For example, The Daily Mirror is Labour through and through whereas The Sun has swapped political parties over the years but is currently conservative. The Daily Mail has remained traditionally right-wing conservative. The Telegraph is a typical conservative publication as is The Times.
The Independent does not sway towards any political party. The publication tends to openly debate rather than supporting political initiative.
The Times and The Telegraph are broadsheet newspapers read by typically educated middle class readers, whereas tabloids such as The Mirror and The Sun are geared towards a readership that would understand the more colloquial style of language used.   






News Corp.

Rupert Murdoch is the CEO and chairman of News Corp. they are a large conglomerate that manage many cross-media subsidiaries such as 21st Century Fox, National Geographic, Fox and CNN.

News Corp has a global reach. Posting online international news is the main reason for this. The revenue of News corp was $8.633 billion in 2015. A massive difference to the trinity mirror back in 2014.  

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