Comparing three different channels of
media and companies on the Brexit story on 24th June 2016
The Guardian
front covers - https://www.theguardian.com/politics/gallery/2016/jun/24/newspapers-brexit-front-pages-eu
Huffington
post - http://www.huffingtonpost.co.uk/entry/brexit-google-what-is-the-eu_uk_576d4f06e4b0232d331ded24
Good Morning
Britain - https://www.youtube.com/watch?v=WaCrbwtr1zk
I will be
analysing three different media companies and the way in which they present the
Brexit results and how they do it regarding which platforms they use.
Daily Mail
On the front cover
of the daily mail, Nigel Farage is seen looking ecstatic at the results that
Britain collectively decided to leave the EU as a result of the referendum.
In addition, the headline “WE’RE OUT!” makes
the readers feel that it is an overall good decision that Britain decided to
leave. It has a biased view on the topic as others in the country (majority
younger generation). The headline also makes the reader want to continue to
read the article as it doesn’t tell the reader what “we’re out” of, however we
are aware that it is regarding Brexit due to the picture of Nigel Farage and
also the date that the article was published.
There is a
lot of bias in the article as there are phrases in it such as “stunning victory
for the leave campaign” and words such as “overjoyed” and “celebrating”. This makes
the reader feel that it was a good decision to leave the EU. This may or may
not be true, however, for readers of the article it could sway opinions into
making it seem only good that Britain left the EU.
Huffington Post
However, on the Huffington post, the
story has been presented in a different way. One change from the Daily mail
article is the headline. Instead of the bias “were out!” that is shown on the
Mail headline, The Huffington Post go a different direction by using the
headline “‘What is the EU?’ becomes one of the most searched terms in the UK”. This
headline grants a more childlike approach as in it reaches out to younger audience.
this can be due to the mention of the internet. Another aspect of the article
which is different to the Daily Mails is that they include screenshots of
google trends and the most searched question in the UK around the time of the
referendum. This once again appeals to a younger audience it is much more
technology based and doesn’t revolve around a lot of text, instead more
pictures and screenshots with lines of text. Tweets are embedded into the
article of people who are interested in the referendum. This once again appeals
to the younger audience by using twitter references 
The Good Morning Britain show did not have a biased opinion on the matter
as thye chose to state facts regarding the referendum and no biased language
was used in an attempt to swing the audience either way. As you can see in the
screen shot of the video, Prime minister at the time David Cameron is reffered
to as Dave. This informal language used relates to their intended target
audience, just like the Daily Mail article, however each source has a different
intended target audience.
They use simple statistics which are easily followed and have a comment section
on the youtube channel where anyone can comment on their opinion of the video
and the situation. As the clip isnt very biased, it leaves the comment section
open to discussion of opinions.
During the clip, the lay out of the studio can also be seen as informal,
there are cups of tea and water on the table. This makes the audience feel more
relaxed and can get into the show easier.
The way in which the way news has been presented over the years has
drastically changed due to the advancement in technology and social media. Newspaper
sales have reduced whilst footfall on websites and social media sites has
increased. This has resulted in many newspapers moving online aswell as
creating apps for on the go. A significant trend when moving online is to shorten
articles and add images and clips. This keeps the audince interested in the
article.
No comments:
Post a Comment